Before being more specific about this essential notion, we get to slow down and refer to the basics. Indeed, most people and businesses think digital transformation is a result; it appears at the end kindly, magically, like pressing a red button, that’s it: digital transformation is done. It is much more like a way of doing things.
In fact, digital transformation is the whole process, it is a journey in itself. As we just said, digital transformation is a holistic transformation process that embraces the whole organization. It will have a real impact on your business, on your business’ mindset, and on your employees. It will reshuffle the cards, it will put you on the road. Companies will have to ask themselves how they define themselves, how they define their needs, how much effort they can make to change their processes and make all the moving parts collaborate as best as possible before they rethink the digital strategy.
Strictly speaking, digitalization is a key aspect if companies are to remain sustainable. It is driven by the constant evolution of new technologies, which has a real impact on customer behaviour. Clearly, 25 years ago, consumer habits were very different from those of today. The pandemic was closely linked to sudden and rapid transformations in the habits of many consumers. It is imperative that organizations adapt to this digital revolution and provide a clear and transparent security policy for the data shared by their consumers while they continue to leverage new technologies.
Ok, we understood that digital transformation is a transformation journey, it is clearly spelled out, we will go through a unique road in search of a brighter future. But before starting this trip, it is necessary to pack your travel bag with the appropriate tools for implementing a successful transformation strategy.
Exercising the ability to compete means adopting technologies across all business processes. Integrating digital technologies and the study of data can improve operational efficiency and security, digitalize internal processes, and guarantee a unique customer experience. Ekkiden enables its customers to address all these issues by providing the transformation services, in the right place, at the right time depending on your strategic areas and your business model.
Following the pandemic, customers have changed their consumption habits. They want to be able to use the services offered on any digital medium, a multiplatform user experience. Start on their tablet, continue during the day on their mobile and finish on the website at the end of the day. To enable this, progressive web applications are essential. Basically, they look like a mobile application but are also accessible via a browser. They facilitate the customer experience, making it more agile, and enable developers to gain efficiency by developing regardless of medium.
The cloud is a key tool in the virtuous path of digital transformation. It reduces infrastructure costs while automating the business process. With Sales Force Commerce Cloud (SFCC), you'll be able to centralize data, track technological advances by deploying them in your corporate ecosystem, modify your customer paths as you see fit, and set up optimization tests by pushing a feature onto a targeted sample of customers. You will position yourself for innovation and growing competitiveness in the digital age.
Let's be clear: today, you need to exploit the digital data you have at your disposal. But let's be careful: exploit the data, yes, but exploit it correctly. And yes, this is where data management comes in. Managing customer, commercial and sales data is key to establishing a data-driven policy. For this, you can find high-performance tools such as Microsoft Power BI or SAS for qualitative and quantitative data analytics. Artificial intelligence has made incredible progress in a very short space of time and will eventually be able to help you manage your business.
Automation in customer service will not only benefit you. It will enable you to be responsive to your customers' expectations, and even proactive. Operational efficiency will be improved, and so will customer satisfaction KPIs. SalesForce is a major player in digital transformation and offers tailored, effective tools such as Sales Force Service Cloud (SFSC).
As we mentioned previously, digital transformation is a trip; you will be faced with some complexity which requires specific competencies to be handled. Based on these business challenges, it will be necessary to hire new staff members, those who own the right profile and expertise for those achievements and control the workflows between them. Let’s see how specific…
Business Analyst IT or BA is the person who will act as a link between your business and digital technology. They will be here to take your need to transform and make a precise analysis of how emerging technologies can help you achieve your goals. Based on their experience, they will be able to give you the mandatory improvement, works on each part to have a perfect understanding, and facilitate coordination and integration in your system.
Product managers assume a more strategic position, as they chart the course and plan the product management journey across the product's lifespan, while keeping broader organizational objectives in perspective. They are responsible for defining the product’s vision according to your needs. They stay attuned to market trends, customers’ feedback and competition to enhance your vision and give the right direction. Overall, their role involves a delicate balance between strategic thinking, project management, and a deep understanding of customer needs and market dynamics.
A Technical Project Manager (TPM) is a professional responsible for overseeing and managing technology-related projects within an organization. Their primary role is to ensure that technical projects are executed efficiently, on time, and within budget while being able to adapt to the specified technical requirements and quality standards. They are closely related to the Product Manager and give them all the necessary information to help them understand the project. Under their scope, they are guardant of time to market, also of the coherence of the project’s aspects like technical documentation, quality assurance or resource management.
The data Engineer is the designer, builder, and one who maintains the infrastructure and systems that enable the collection, storage, processing, and retrieval of data for various data-driven applications and analytics purposes within an organization. Data Engineers use data science to play a critical role in the data pipeline, creating a digital base to ensure that data is accessible, reliable, and optimized for analysis by data scientists or stakeholders. For that purpose, they will have to deal with aspects like data pipeline development, data storage and transformation, or monitoring and maintaining them to be sure the data will always be accessible without any troubleshoots.